Initiatives

INITIATIVE
SOUNDCHECK #01
Apr 05, 2013

Launched in April 2013, SOUNDCHECK is an initiative to provide a regular platform for Singapore-made music and music stories to be heard.

SOUNDCHECK is a regular event on the Singapore music calendar as we invite industry professionals from TV, Radio, Promoters, Venues, Labels and major music companies to be kept aware and up-to-date through the platform of a listening party. SOUNDCHECK will provide the necessary boost so that tastemakers can enjoy, understand and subsequently deliver more Singapore music through their platforms. 

For the launch of SOUNDCHECK, we had the pleasure of having with us special guest- Steve Lillywhite. Interviewed by popular TV host Anita Kapoor, Lillywhite gave his views on how the music industry is evolving, the necessary elements of a successful music ecosystem, and provided an update on his experiences in Singapore working with producers and bands during the Steve Lillywhite Production Week at YellowBox Studios.

For each SOUNDCHECK, there will be a band performance, as well as thumbdrives being given out to the attendees of the event. Theses thumbdrives contain the best and latest music coming out of Singapore. 










Photo credits: Aloysius Lim